Search Marketing and growth analysis for Finance and M&A
Strategic decision intelligence for firms with search engine exposure.
Area of Practice
01
Marketing Upside Analysis
Our proprietary process helps M&A and finance teams understand the growth potential of a target firm in search and performance marketing. We deliver data on marketing efficiency and revenue upside with increased spend, infrastructure investment, marketing automation, or strategic expansion.
02
Search Equity Audits
Using public and proprietary data we audit, evaluate, and value a target firm’s presence in search engines. This includes an informed appraisal of long-term defensibility and competitive advantage in search engines given the strength and visibility of the firm, the dynamics of the niche, and the development of technology and ranking signals.
03
Bespoke M&A Support
Night Archer works with in-house and outside M&A teams to get a customized understanding of your target firm’s performance and potential in the search engine landscape. Night Archer is your search subject matter expert and key input into complex valuation, due diligence and strategic investment decisions.
Backed by decades of search experience.
Learn how we can help you put a dollar value on current and potential search visibility and equity.
Before you buy, sell, or invest in a business, contact us for a deep dive on the organic search growth potential, market value, and sustainability.
The Night Archer group includes finance veterans with deep experience gained at search engines, search and marketing platform vendors, and in-house performance marketing teams.